Today is an interest day, maybe because it is Halloween.  We have had 2 people email us within a 2 hour time span asking “What are your future plans with Clarity Accounting?” and “Where are you going?”.

First of all, I am greatly flattered by peoples’ interest in our small business accounting software.  We have come such a long way in such a short time and have a quality piece of software to show for it.  I would like to take a brief moment to share my response to the question:  “Where are we going?”

In terms of where we are going, we are looking for a crystal ball (do you happen to have one?). It is hard to concretely say exactly where things are going.  We believe that this is a sensitive time period and it is very important to remain flexible. Obviously we would like to grow our user base, make more money, and live happily ever after… Does any of you have any other suggestions?

Given that statement, there are a few things we know for sure:

• Our operation is financially stable and steadily growing
• Our intention is to provide the most innovative small business accounting software possible
• We want to empower people to deal with their finances powerfully either through the use of our online accounting software or through software integration / partnerships with other products and service providers such as Freshbooks, Booking Calendar, and Ledgers Online (development is currently underway)

One thing I have realized is that making a difference in peoples’ lives does not only include selling subscriptions to Clarity Accounting.  There is so much more to it than simply providing accounting software.  We have really good reasons why we work long hours and stay up late at night.  I can’t even say this is “work” because it has been so much fun connecting with people from all around the world.  I never thought something seemingly boring like accounting can be the central link for establishing great customer interactions and key connections.

Our goal is to incorporate fun, innovation, and inspiration in our quest to transform peoples’ relationship with money.  That, is where we are going…

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Tags: Canadian Accounting Software, mac business software, onlin eaccounting software, online accounting, quickbooks alternative, small business accounting software

This entry was posted on Friday, October 31st, 2008 at 4:34 pm by May Chu and is filed under Clarity Accounting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.